Content Marketing

Content Marketing  For Grow Business Or branding.

 Simple put, content marketing is the process of creating and distributing content to attract and retain costumers. Meaning, you're creating blog posts, Videos, podcasts, or whatever, promoting it, and your contents job/products is to lead people towards a profitable action. Now you have never really bought this whole idea of (cogent that sells) this concept might not make a whole lot of sense or just sound cliché. So to help you better understand, I want to write you about this piece of metal.

This is a jungle gym gymnastics bar for kids that i bought recently. Now, in order to understand why I bought this product and how content influenced me to buy it lets rewind. 

Over the past year or so that city of tornoto has locked down three time. And this was the second time that they close down playgrounds. Now when you have young children that are being forced to say at home, they literally climb everything. So me and my other friends started researching. We researching on Google from things like (best home climbing equipment for kids and other services/products).

We read some articles, and also scrolled through that deferent types of products. Very well this slide would gate boring quick and we already have a bounce of tunnels. And then we saw this a mini jungle gym. So now I were heading in the right direction. So I want to back Google and searched for best (jungle gyms and other services/ products). I read through some more blog post, narrowed my search down to items I might want to buy, watch some videos only to realize that my oldest child would be too big for the toy.

So we want to Amazon and other E comers web site to look at more options, found somethings like this, I also read the reviews, and then I bought it.

Lets go and looks,  I or we had a problems, searched for solutions, and content or blogs, videos and reviews led us through our entire purchasing journey.

And if you think about why and how you made your last purchase that wasn't necessary like groceries, clothes, I bet content was involved along the way. With so much information available at the tip of our fingers, we as consumers will be influenced by content. Now we read the content and watched wash from multiple sites and creators.

And the Amazon seller who got ought hundred bucks just happened  to luck out. But through the power of content marketing, you can intentionally integrate your company and products within these purchasing journeys. lets go show you an example of what we have done at Agrees. 

If you are unfamiliar with our company, weasel a suite of SEO tools. And in that suite is a Keyword research tool called keyword explorer. So let's say you decided to use SEO in your digital marketing strategy and you wanted to fiend a keyword research tool to use. 

You might go to GOOGLE and search for 'list of keyword research tools'                                           you click on the first result, scroll through the list, click on a few here and there, but you're still not ready to make a purchase because you realized [I don't even know How to do keyword research]. So you go back to GOOGLE and search for [How To Do Keyword Research]. Sure enough, you recognize one of the names form the previous articles you read plus, they 're reading high in google. 

So you click through to their guide. You skim through the guide and you're impressed. You're also introduced to our tool keywords explorer. But you got to head out to the gym, pick up the kids, and get dinner prepared so life goes on as usual. A few days later you decide to look for more keyword research tutorials. So you go to YouTube and search for [keyword research]. Sure enough, you see the same brand, business or products that just won't quite. You click on the video, you're impressed by or know  the likes to dislikes ratio. So you look at the comments and see a lot of positive once , so you keep watching.

Mesmerized by the presenters wisdom, you start taking notes and figure out how to do keyword research. And throughout the time you spent learning how to do keyword research, you learned how to do it using our tools. So not only have you been exposed to our brand and product numerous times through free content. You've now been brought into our ecosystem through various searches simply because we were there when you needed us. So naturally, you'd be more inclined  to purchase our tools because you've been educated on them.

Content marketing helps to creates awareness and attracts potential customers to your content. Your content engages them and builds credibility for your brand, it converts visitor into customers, it allows your to build a loyal following. And for a software product like ours, it helps retain customers because they learn how to do new things, with our tools leading to leveraged usage. Best of all your revenue compounds because unlike advertising where your ADS top appearing the minute you stop paying content that surfaces where and when your customers  are searching, in consistent. And it is important to note that no attar how good your content is, if your products are not up to scratch then content won't save you at least for the long haul.

So with all the flexing out the way, let's talk about how can do this for your business. Now the 2 main parts of content marketing is to create content and distribute or promote it. And whatever you create, should have the goal of attracting and/or retaining customer.

Let's talk about the content creation side of things. You content can be in various for mats. so that might be blog post, free tools, templates, eBooks, checklists you name it. As long as there's demand from your target audience for that type of content then pretty much anything is fair game. How the type of content you choose will depend on the topic of your content piece.

For example, a recipe or faction would work well as a blog post and video, but it probably would not be great as a podcast. Where ease on interview with garden Ramsay could work as a podcast, video or even blog post, but it probably wouldn't be very valuable as a checklist. As a general rule of thumb, start with one format that work for you and rinse and repeat. Then, consider exploring another channel.

For us we started with blog posts and then eventually branched out to videos as our team grew. How creating content alone is not enough because content is not the same as content marketing. And unfortunately, he notion of [it you build it and they will come] could not be further from the / Ruth. And that's why it is important to have an idea of where you will be distributing this content. some common distribution channels would include search which can be done through search engine optimization or paid ads, social media networks, forums and communities or email newsletters.

For example , if you have a recipes sit, then you'd probably want to optimized your content for google search, YouTube and/or Pinterest, Facebook, Instagram, twitter because this are channels where lot of people are actively looking for recipes every month. Now, if you have a site on golf you might want to consider YouTube, google search and forums and communities because these are all places where your target audience would actively be looking for information on the topic.

Again, a general rule of thumb would be to pick 2 to 3 networks to work on and get really good at them. For Ahrefs, our two main content distribution channels are google search via SEO  and at YouTube. And our website get over a million visits from google search every month and had nearly 600000 views on YouTube in month.

And because these are two channels we have been able to get great results from, let's spend the rest of our time on how to create and promote content on these channels. Let' talk about blog content first. The two most pulper distribution channels will be social media as your primary distribution channel, you are taking on lot of risk. Getting your blog content to blow up on social media is very unpredictable. And while there are tools that can help you see how many times a post get shared, you don't know why they were shared. 

I mean did they do outreach get influencers to share to shier content? Or are these shares fake because they were purchased to inflate popularity? there are way too many variables which is one of the reasons why we stay away from trying to create [viral] type content.

Plus, social media traffic tends to start with a big spike, but ends up flatlining, leaving your content dead in the water. As for SEO traffic, it is much easier to create predictable and consistent results that will stand the test of time.

And there 3 basic seeps to this process. The first step is to find topics that are relevant to your business. And this step is often referred to as keyword research. To get started, use a keyword research tool like Ahrefs keywords explorer and enter some topics that are broadly related to your niche. So assuming you have a site that search for [parenting] and [toddler]. Next go to the questions report, which will show you keywords phrased as question as well as the search volume for those keywords. And question are often problems that your target audience may be facing.

How, since we are selling an online products, you will want to look for topics, picture, video that are closely or at lost somewhat related to your product. So something like, [how to discipling a toddler] might be a good fit since your sell a parenting course or products.

The next step is to create the right type of content form. Google tries to surface the most relevant content for any given query. So the [right] type of content form an SEO perspective, is one that meets the searchers needs.

This is called search intent, which represents the reason behind a searcher's query. And you can determine this by looking at the top ranking results or if you re using keywords Explorer, you can hit the serp baton to see the top 10 pages a long with their SEO metrics. In this case, they're all information bog posts where many have gone with the [tractical] angle. So you'd probably want to go this rate too to have a fighting chance at ranking. And the last step is   to promote your content. Promotion can take many forms and it is best if your go with an inside out approach, meaning, start with channels closest to your and then move outwards to reach new audicnces.

So you might start by posting on your social media accounts and sending new content to your email newsletter. then you may want to branch out to communities you're involved in. And finally, you will want to do some blogger outreach to get backlinks. And this is what you will need to do get your pages ranking higher on google. Now we have only scratched the surface here with google SEO as for YouTube content, there are three main ways we select topics for content, the first way is for YouTube organic search views. To do that, go to Ahrefs keywords Explorer [or google keywords planers], select the YouTube tab to gat YouTube search data and enter a broad keyword related to your niche.

Next, go to the prese match report. Now, since YouTube content is almost always informational you can skim this report and look for relevant keywords to your business                             11.52

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